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Who Are We?
Welcome to Joon Beauty, the gender-fluid, vegan and unapologetically experimental makeup brand that's committed to making you feel like the most authentic, bad-ass version of yourself!
We believe that makeup is an art form, a tool for self-expression, and a way to embrace your individuality. That's why we've created a line of cruelty-free, paraben- free, sulphate-free, and guilt-free products that are perfect for anyone who wants to explore the realms of experimental makeup and get fun & creative with their self expression.
Our Mission.
Our mission is simple: to help you unleash your inner creativity and confidence with the power of makeup. We don't believe in one-size-fits-all beauty standards, and we know that everyone has their own unique vision of what "beauty" means to them. At Joon Beauty, we're all about pushing boundaries and breaking rules. Our products are designed to inspire you to experiment, play, and have fun with your look. Whether you're looking for a sultry glittery eye, or a playful pastel statement, we've got you covered.
We're also proud to be a gender-fluid brand that celebrates diversity and inclusivity. We believe that beauty is for everyone, regardless of gender, age, or skin colour. That's why our products are designed to be versatile and adaptable, so that anyone can use them to express themselves however they choose.
Meet Jatin...
Our Chief Experimental Officer a.k.a Captain Joon-Z Driven by a desire to disrupt the status quo, Joon's founder Jatin has given it his all to create a brand that not only challenges beauty standards but also fosters a sense of community and inclusivity. “Makeup is not just a mundane chore to be ticked off your to-do list, it's an adventure waiting to happen! It's a playground where you can let your creativity run wild and experiment with different looks. Don't let anyone tell you it's a dress code, it's a form of self- expression!” -Jatin Tawde
Jatin is constantly pushing the boundaries of creativity and innovation, working tirelessly to bring new and exciting products to our customers. We are proud to be a brand that celebrates individuality, diversity, and creativity, and we are committed to making a positive impact on the world through our products and practices. Jatin believes that beauty should be empowering, inclusive, and fun. That's why he works on creating products that are not only beautiful but also meaningful. Whether you're looking for bold, pastel colours or subtle, natural shades, Joon has something for everyone.
Jatin believes that beauty should be empowering, inclusive, and fun. That's why he works on creating products that are not only beautiful but also meaningful. Whether you're looking for bold, pastel colours or subtle, natural shades, Joon has something for everyone.
The Joon Manifesto
We are a brand that is daring to push the basic boundaries that are rooted in our Indian makeup market, a group that is notoriously left out of the beauty conversation, until now! Taking what we’ve learned from our community we want to inspire those around us, and push them to go beyond the traditional norms of beauty regardless of the basic looks to express themselves, how they want and in whatever way they want! At Joon, our process starts at an idea and ends with YOU!
We work hard to ensure that everything we do has a purpose and is well thought out which is why we care about what we put into our products and what you put on your face.
We commit to being vegan and cruelty free, source materials & ingredients with care that are strictly paraben and sulphate free and are socially conscious to bring you the best of the best when it comes to beauty. With a focus on sustainability and ethical practices, Joon is committed to reducing its environmental impact and promoting a more responsible approach to beauty. As Joon continues to learn, grow and expand within the beauty industry, we want to keep sending out the same message and deliver high quality products, with a playful twist for all faces in all shapes, colours & sizes. So if you're ready to unleash your inner rebel, express your individuality, and have some fun with makeup, then welcome to Joon Beauty. We can't wait to see what you create!